I went to the most wired country in the world to learn that…

1. Koreans can pay by card pretty much everywhere, even in the dodgiest little market stalls in the dodgiest street corners. Plus, their sat navs are pretty awesome. DSC_0012 DSC_0876 2. Koreans like to take selfies. A lot of them. Especially from public touchscreen displays to show they’ve stood next to cardboard cut-outs of K-Pop bands and in the middle of a high-street shopping area. DSC_0637 DSC_0518 DSC_0043 DSC_0647 3. Koreans like their interfaces fairly complex. The last one is a karaoke machine controller. DSC_0512 DSC_0495DSC_0953

4. Public touchscreen display ecommerce and NFC are pretty ubiquitous. DSC_0581 DSC_0582 DSC_0574 DSC_0497 5. Koreans just generally use their smartphones everywhere for anything without coming off as standoffish or rude or distracted. DSC_0577 DSC_0645 DSC_0078 It’s as if I’d entered a world where there’s no distinction between the physical self and the digital self; where technology is so well-developed and ubiquitous that you live and consume and share and communicate in a hybrid world of what’s physically tangible and what’s digitally transmitted.


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